Samsung was brought to trial in Australia for misleading IP ranking clients

Due to false Samsung Galaxy S10 series ads, the Australian Competition and Consumer Commission takes Samsung Australia to trial.
More than 300 ads in typical saltwater environments showed the flagship used, while the IP rating only covered fresh water.
The regulator claims the brands publicity was not only false. It created customers feel that even if they were subjected to the salty water that surrounds the nation their devices would keep functioning-the ‘ Built for Australia ‘ camp was labeled.

ACCC claims Samsung failed to perform tests on how exposure to non-fresh water can impact the life cycle of the phone.

Chairman Rod Sims said that Samsung recognized that water resistance is an significant consideration for Australian customer choices, but advertising “rejected an educated decision for the customer and offered an unfair competitive benefit to Samsung.

There are two numbers followed by the IP code -one for dust and one for water resistance. However, it does not contain the more corrosive ocean water and applies only to fresh water.

Via